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Where the Dollars Go: Ethics, Trade, and the Hidden Cost of Making Things

When I wire money to my Chinese supplier, it feels like a simple transaction. I get an invoice in U.S. dollars, I send the funds, and eventually, skateboards arrive. But the more I’ve pulled on that thread, the more questions it raises. Where do those dollars actually go? Who benefits? Who loses? And what does it say about how we value labor—both here in the U.S. and abroad?

This isn’t just about longboards. It’s about a global system of production that feels both necessary and unjust, efficient and imbalanced. And as someone who has lived on both ends of the manufacturing food chain, I can’t stop thinking about the ethical weight of where we choose to make things.


The Journey of a Dollar

Let’s start with what actually happens when I wire U.S. dollars to China. My supplier gives me a price in dollars, not yuan. That’s already telling. The dollar is the world’s reserve currency, so international business is often done in USD. But my supplier doesn’t pay their employees in dollars. They pay them in RMB (renminbi).

So what happens?

The bank in China converts my dollars into RMB. This is where the Chinese central bank quietly steps in. Through a managed currency system, the Chinese government controls the exchange rate, keeping the RMB undervalued to make their exports more attractive. In essence, my dollars become RMB—and Chinese workers get paid. But the dollars don’t disappear.

They accumulate.

China ends up with a surplus of U.S. dollars, which it often uses to buy U.S. assets: Treasury bonds, real estate, companies, even farmland. This keeps their currency weak, their exports strong, and their economy humming. Meanwhile, American dollars are flowing out, goods are flowing in, and we’re running massive trade deficits.


Is that so Bad?

It’s easy to get alarmist here, but let’s be fair. This trade system has lifted millions out of poverty. Many Chinese factory workers are sending money back to rural families, helping parents and children survive—and even thrive—in ways that would have been unthinkable a generation ago. For many, these jobs represent upward mobility.

But here in the U.S., I’ve worked in manufacturing. I’ve been paid so little that I couldn’t afford basic living expenses. I started side businesses, worked weekends, cleaned houses—just to stay afloat. Manufacturing work in America often pays too little to live on, and that’s not because Americans are lazy or entitled. It’s because our cost of living is astronomical.

You can’t ask people to build your country’s infrastructure—to make things again—if they can’t afford a home, healthcare, or food. That’s not dignified labor. That’s economic cruelty.


The Real Imbalance

So the ethical dilemma gets complicated.

Should we bring manufacturing back to the U.S. if it means asking people to work jobs that still won’t support a decent life?

Or is it more ethical to manufacture abroad, where even a low wage can change a family’s life?

Neither answer feels entirely satisfying.

Meanwhile, American workers are told to compete with global labor forces living under vastly different economic conditions. How do you compete with someone whose cost of living is a fraction of yours? And how do you justify charging more for your product when your competitors are operating on a completely different playing field?


Making Toys in America

I make longboards. Athletic goods. Recreational gear. You could call them toys. Should toys be made in America?

Some would argue yes, on principle. But I have to consider the economics. Tooling costs in the U.S. are 2–2.5 times higher than in China. Unit costs? Also 2.5x. That might be survivable if you’re selling high-end equipment at a luxury price point—but what if your goal is to be accessible and premium?

It creates a real tension between ethics and economics.

Still, I believe there is a path forward. But it starts with recognizing that reshoring manufacturing requires more than patriotic slogans. It demands a rethinking of the fundamentals: housing, healthcare, transportation, and wages.

You can’t fix American manufacturing without fixing American life.


So What Does a Balanced Future Look Like?

In an ideal world, there is a balance. Not every product needs to be made in America, but we should be making enough high-value goods here to support a robust, middle-class workforce. That means paying people well and ensuring their work leads to a decent life.

It also means working with international partners who treat their workers fairly, transparently, and ethically. It means refusing to exploit either side of the equation.

Will the U.S. dollar lose value over time as we consume more and produce less? Maybe. But that’s not just about trade—it’s about whether we invest in ourselves. Manufacturing is one way to do that. So is education. So is affordable housing.

If we want to build a future that works for more people, we need to create conditions where making things is once again a viable way to live.


A Closing Thought

I don’t have a perfect answer. I’m still trying to figure it out. But I think we have to start asking better questions—about the dollars we spend, the lives they touch, and the world we’re building in the process. And about the conditions we are helping to create here at home, to make for the working American. 
Whether I make boards in Denver or Dongguan, I want to make sure I’m doing it in a way that respects the hands that build them. And that starts with understanding where the dollars go—and why that matters.


If you made it this far, thanks for reading. I’d love to hear your thoughts. If you’re in the business of making things—or even just thinking about what we consume—what’s your take on all this?

23 Comments

  • Franco Vitella says:

    I’d vote for you, Jeff.

    It’s complicated, right? And you make some great points: the low pay of manufacturing, the impact our money can make for other people, and even just the reworking of American life that makes living more worthwhile and fulfilling while easing burden and worry.

    Ultimately, we can’t undue a century of movement to go back to a US-manufacturing economy. For better or worse, we’re a service dominant society, and that’s great! It allows people to do highly complex jobs within amazing systems that make life better.

    But we have to balance that with realizing that also leaves people behind…but that doesn’t mean we need to relegate entire populations of Americans to a low wage that makes living unsustainable.

    I’m not sure what all the policy answers are either. Universal healthcare is a must. Basic income is probably needed too. The ability to utilize our collective wealth so people can enjoy leisure and recreation (and maybe buy some skateboards) would make life ever so satisfying. Whatever this current “plan” is won’t achieve that.

    But, it’s thoughtful posts like these that make me glad I have and will continue to support your business.

    • Lief says:

      I agree we need to reevaluate what really matters. I think it’s the handshakes and driveway conversations versus staying late at work for that extra dollar. And yes, a few nice things versus alot of things we don’t need is better. Jeff has designed great boards that help fill the hours I with others more and earning money less.

  • VikAppproved says:

    Best of luck dealing with these challenging times for running a small business Jeff. We are all rooting for you!

    I’d love a Supersonic with built in fenders. Especially with a wider platform like the XL flex had even in a lighter flex.

  • Dan Oakleaf says:

    Kudos Jeff! very thoughtful post. in my view the three brain dead elephants in the room are the unsustainable, ever rising costs of health-care, education, and housing. unfortunately I think there is only so much you can charge for a plank with wheels no matter how advanced it is. most of the market is young people with limited resources. even though it seems we have a growing group of geezers like me. I hope you can still manage to supply us with your great products given the knee jerk chaotic tariffs we have been afflicted with. Best of luck Jeff!

    • Lief says:

      I agree. You made me think. Are we, in the United States, living a life we can’t afford? From an environmental perspective it would take 5.5 Earths of resources for everyone in the world to live like the average American.
      I’m a big college sports fan and with each college team based on who are the best players they can pay the most. It’s caused the players to transfer every season they have a good season. In theory, and some do, a player can have played for 4 to 5 different colleges before they graduate. As a fan it makes it tough if I can’t get to know the players because half the team is different every year. Is the pursuit of money making us addicted to wealth rather than life?
      I learned I’m happier when I step back from this competition to have more stuff and instead have more relationships. I really think about my bigger purchases and ask if I really need the item for the smaller purchases. But this allows me to have fewer higher quality items and create less waste. I enjoy the journey to getting quality items as much as the item itself. Your skateboards are one such item I really value and treasure making memories with.
      As Americans do we need to live simpler community based lives? Let’s bring back the neighborhood parties and conversations with those that live in houses around ours. Yes, we may have to work less hours and have smaller homes to accomplish this. But, we’ll all be better if we smile more, get outside more, and know people beyond those that live under the same roof.

  • Glad to see you peeling this onion of geopolitics and economics in this format. I still think you should spend a couple years in law school and be a lawyer. Yep, cost of living is high here in the USA, but quality of living is too, compared to the Chinese laborers we use. Skateboards are a low cost of entry business, and your success in the biz shows the American dream still has a pulse. I hope you’re wrong about Trump trying to tank the economy. I believe you are, but time will tell. Last thing, Automation needs to be factored in to this discussion. I spent a few years as an automation engineer and AI combined with automation, might make all all this discussion irrelevant soon. Musk is a proponent of a UBI, are you? I wasn’t, but I’m changing. Super cool new deck!!!

    • Jeff Vyain says:

      I’m definitely a proponent of UBI, yes. People are more productive and healthier when they have their basic needs cared for. I think you’d see a lot more of the creative American spirit if we got through that big hurdle. Sure, there’d be outliers we could all point to if we want to make a point against it, but I bet the numbers would speak for themselves. I agree we have a lot of potentially massive changes ahead of us. I’m also a big fan of a wealth tax. I’d suggest checking out Gary Stevenson if you haven’t, for more info on that topic, which I know could be pretty polarizing. I’m about 2/3 of the way through his book, “The Trading Game,” and it is excellent. I’m still a big fan of capitalism. I want to be rewarded for hard, sustained, creative work. But there is a directionality to the wealth divide that cannot be alleviated without intervention at this point.

  • James Hopkin says:

    An excellent summary of the problems. I think tarrifs are a short term solution to a long term problem, which will never work. We know the future of manufacturing is automation and robots. Who will benefit from this revolution? USA, because they have an open economy. It is no accident all the major companies the last 20 years have started in America, their access to capital and an open economy is key. Current policies are eroding America’s reputation and putting a handbrake on an open econony, will stop innovation and creativity. Closing the US economy, they could miss the next industrial wave. Currently having a massive trainable workforce has benefited China. But a technology solution in the future will be to America’s advanatage.

    • Jeff Vyain says:

      Thanks Hop! And solid insights there. If technology levels the playing field and gets rid of the primary issue that workers need to make a living wage, it could change the game. Until then, it’s a totally non-level playing field.

  • Fletch says:

    One important factor is that China has gotten really good at building all kinds of goods. I bet your boards from dongguan actually come in looking better than the ones locally made. as a customer, I’d be willing to pay more for a product ethically/locally made .

    • Jeff Vyain says:

      This was ultimately the deciding factor. I was trying to create the Trip in house and kept cracking the wood (it remains as the most heinous wood bend in the industry). Finally cracked myself, and I sent the files to a woodshop/friend in China that I had been to before way back in the day before I started Pantheon. They produced samples, and they were the best looking decks I’d ever seen. It’s a tough pill to swallow, but it’s hard to compete in expertise with a shop that’s making a half million boards a year. Those guys just know what they’re doing, and the economies of scale are very real.

      It’s not the only answer, but the assumption that something made here is higher quality really fulfills that trope about what it means to ass-u-me.

  • anony moose says:

    most people do not care where or how things are made. most people love to give opinions on both. its the human condition.

  • Vojtech says:

    I would sing this. I am from EU, but I think it is very similar in all “west” world. And I am also not that naive to think there is simple solution to such complex global problem. Statements such a “I will buy only/ Iam not gonna by anything Made By ….whatever” is so ridicilous to me, these people have never seen manufacturing of anything, parts / materials/ energy are now taken from all over the world even for less complex products, but some people say that about the cars, crazy.

  • BF says:

    Since the word Ethics is in the subject line let’s talk about the Ethics of the people you are sending your Intellectual Property to.

    Pantheon may not need to worry about a Knock Off Supersonic, Trip, Wiggler, or Shuriken because you probably wont sell over 5 million $ of any of them. Once a product is making that kind of money the Chinese start making Knock offs by stealing the design and selling the junk on AliBAba or whatever that crap site is.

    By doing business with the Chinese you are supporting thieves that cannot be touched by US Patent Law. It may not matter to Pantheon but think of all the other creative companies getting ripped off. For example Carver CX trucks are now made in 3 different Knock off styles and there is nothing Carver can do about it.

    I pay more for my decks from Rocket and Bossa and would gladly pay a premium for a Bandito made in USA.

    • Jeff Vyain says:

      I agree that this is one of the primary issues facing doing business with China; however, I don’t necessarily think it’s an ethical issue so much as it is a cultural issue. The Chinese look at the process of “copying” and offering a minor improvement or even a price improvement as an intrinsic good, as good for the whole. Now, I don’t agree with that per se–I was brought up in Western culture after all. But I think one thing to consider is that it’s all on the table over there. And yea, it pisses me off sometimes. I haven’t seen full on copies of our boards before, but I’ve seen close attempts. And I’ve seen copies of well respected machined trucks. And yea it’s aggravating. And it doesn’t really jive with western business. But whether your product exists in a factory over there or not, it can and very well may still be copied. Producing over there doesn’t necessarily change the outcome. But I think it’s important to define the difference between ethics and culture, which are of course tied, but not the same thing.

      • BF says:

        You should get aggravated and pissed off that you see your and so many others inventions getting copied with no royalties or even a Thank you. EVERY other country must follow the laws on Patents and GAAP Accounting. The GAAP Accounting issues are huge. How can anyone compete with government subsidized goods and companies that do not have to comply with SEC regulations.

        To answer your question of where your dollars go, at least some goes to the CCP. Not all Chinese people are CCP but the Banks are so your dollars are going to fund the Chinese Military and all the many ways the CCP is waging war on America. Fentynal is just one example of the stuff that they are doing to take down the USA that they don;t want Americans to know about. Slowly(over 100years is their plan) they are building a huge Navy, Missles that go into orbit and can drop anywhere, buying US farmland next to US milatary bases, ETC.

        We are in a war that most Americans have no idea is going on behind our backs. Our Investment community is actually fueling the CCP now too with Chinese businesses being part of Investment Funds as so called A-Stocks that do not follow SEC guidelines. It is very serious that our money is going to pay for the very weapons that are and/or will be used against the USA.

        Perhaps find a different country that can produce your Trips with economy of scale and stop sending money to the CCP. As for the difference between Ethics and Culture, it seems that their culture conflicts with our Ethics.

        • Jeff Vyain says:

          I appreciate the response, but let me address a couple points which you made, which I believe deserve expansion.

          1. Chinese low-technology goods really offer very, very little in terms of CCP support. Yes, they get taxed. And that’s really it. Buying skateboards and components made in China has a very, very indirect and tiny impact on China’s military capabilities. Your dollars mainly support private businesses who are just trying to make skate products and survive. But in the broader macro sense, yes, it helps grow the Chinese economy, which can empower the CCP in the long run. But of course the skateboard business pales in comparison to phones, computers, etc, and microchip products actually contribute more to military capabilities.

          The flipside to this is that commerce is one of the greatest contributors to peace. Opening world markets has led to the greatest, longest run of peace throughout the world (although, of course, still imperfect), and generally those countries which suffer from more violence are those who have failing economies.

          2. The comment you made sort of implies that it would be better for us the make boards in the USA, but let’s apply the same logic and try to abstain from having the bias that yes, the USA is “our team” (I can speak for myself, being a resident of Colorado). So when we support the USA with our tax dollars, we are therefore supporting the most active, most historically interventionist government in recent history. The USA military kills way more people than the Chinese military does, doesn’t it?

          So does that make it better?

          IMO, people are people. I know the people making our boards, and they’re just people trying to do a great job making high quality goods for people like me. What I really like about them is that they go out of their way to answer my questions, they make consistent, high quality product, their communication about expectations is ongoing and consistent, and they almost always do what they say they’re going to do. That has not been my experience in American manufacturing, although of course I would not want to apply those experiences (some better than others) to ALL American manufacturers, because, again… people are people. I’ll work with anyone, anywhere, if they’re good people and I can trust them. It just so happens that the best quality manufacturers with the highest quality of these characteristics stated above happen to be in China for me right now.

          That said, I’m exploring things with a local manufacturer (should have a prototype this week!) and I’m really excited about that as well. It would be super cool to be able to head over to the factory and be more actively involved in the processes and get a little experimental. But I do not associate my manufacturer here with our government, nor do I associate my Chinese manufacturers with theirs. They’re all just good people, and I appreciate working with them all. Again, there is no greater contributor to peace than commerce.

  • Tino says:

    I really like the tone of the discussion here. It is civil and substantive.
    It would have been way different if Jeff had posted it on Facebook.
    I think it is because real people are talking here not grifters or bots with an agenda.

    Jeff, thank you for sharing your opinion. You could have kept it to yourself and lived much calmer. Also good move to limit your exposure to the pantheon tribe.

    PS. Your the second to recommend “The Trading Game” this week. Let’s go.

    • Jeff Vyain says:

      Do it! It’s excellent. I’ll be done with mine by the end of the weekend, and my wife wants to read it. She’s not normally into those types of books, but she read the first few pages and was hooked.

  • Roger says:

    sounds like we are engulfing Canada and Greenland into the USA for its minerals and power needs of the US.
    sounds like america will get a huge new tax and many govt. jobs and programs cut (2 trillionish) to then justify renewing Trump tax cut plus lower corporate to 15%vs 21%.
    then other countries are holding so may dollars they have to make a deal with Trump or face an economic crash at home.
    we are deep in depth and with the new plan exponentially as well.
    good news is start a new business at home and live in a Tipi til your new strawbale home is finished!
    live simply and grow a garden too!
    loving life! politics is out of our control!

    • Jeff Vyain says:

      Focus on what you CAN control is always a great place to start! This wasn’t NOT a politics post, because the inherent nature of international business is political, but my focus was on bringing greater understanding to the big picture surrounding this topic. I learned a lot in the process of this research, too!

  • Tank says:

    As a Chinese, I’d like to say a few words. First, the post-World War II global order has been dominated by the United States, including geopolitical and economic systems. In the global economy, the U.S. has reaped the greatest benefits. In trade with China, manufacturing is the least profitable part of the supply chain, while U.S. multinational corporations capture the highest value (branding, marketing, patents, high-tech, etc.), outsourcing the toughest parts to China without hesitation. Even for Pantheon, production costs are only a small fraction. Why are Americans still dissatisfied?

    First, there’s a distribution problem: most profits go to a small elite, while ordinary people, like U.S. manufacturing workers, bear the costs. Second, systemic corruption exists in areas like healthcare, education, and housing, which are deeply flawed but unchanged due to entrenched interests. Third, as Chinese people start innovating and moving into high-value parts of the supply chain, Americans feel threatened. Yet, in reality, U.S. technology remains advanced, and its companies are still dynamic.

    Fear, however, breeds suspicion and reluctance to cooperate with China, even though Chinese leaders repeatedly emphasize a desire for mutual benefit. This fear partially fuels a vicious cycle of mistrust. China has many issues, but these are tied to its stage of development—problems the U.S. also faced in its early days. I believe China and the U.S. can absolutely cooperate for mutual gain, but the U.S. must stop viewing China as an enemy. We can negotiate and improve together. I like America, I like Americans, and I also like Pantheon.

    • Jeff Vyain says:

      Ni Hao Tank, I appreciate the comments. I can’t remember where I heard this, but apparently, since the global pandemic, there has been WAY less travel of westerners to China. This has probably contributed to some of that mistrust. Also, of course, we are being led by one of the most divisive “leaders” the world has ever seen. Trump got elected by finger pointing and continues to finger point. I honestly thing he would completely fall apart as a peace-time president, because he clearly is energized by having a victim mentality.

      Hopefully this is a transient experience for us all. Hopefully VERY transient, and he is given an opportunity to pretend like he won something and we can all move on. I said it in an above comment and I mean it: I believe there is no greater contributor to peace than commerce. I really appreciate doing business with Chinese manufacturers–not because of the margins (we do not choose the cheapest manufacturing, and in fact when I tell Chinese business people who make board parts what we pay, they usually laugh and say I’m paying way too much!), but because of the quality communication, consistency of product, and my experience of having our factories fulfill expectations and communicate with me any time something doesn’t go according to plan. By comparison, I used to have a manufacturer that would go so far as to make a shipping label and give me a tracking number to a shipment that was never shipped, and then he would ghost my phone calls for weeks while he caught up. Haha, glad I’m not dealing with that anymore!

      Anyway, just wanted to say thank you for the comments and expression of a viewpoint that many people don’t get to see.

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